If there’s one thing that can perk a girl back up after a 5 AM campaign launch wakeup call, it’s the promise of being the first to get her hands on a brand new Benefit Cosmetics collaboration. Running on far less than my suggested minimum amount of sleep and far more than the suggested daily maximum Starbucks consumption, I dashed to Toronto Eaton Centre’s Sephora location on May 10 to walk the pink carpet and meet Benefit Make Up Master Jose Rivera.… Read more

The last few weeks have been the ultimate whirlwind. We launched a big campaign at work (maybe you’ve heard of it) that has, to be completely honest, taken up 99% of my time. Not too much time left over for this little blog or for my personal Twitter feed. One glance at my social media accounts shows blatant binge activity – tons in a short time then radio silence.… Read more

Today, Facebook rolled out a new feature that allows users to share how they’re feeling or what they’re doing. This change, coupled with the roll-out of Facebook’s realtime newsfeed further positions the social platform as a competitor to Twitter for micro-blogging life updates and feelings.

Once users select this emoticon-esque icon, they’re invited to share a multitude of actions/feelings with their Facebook friends:

By opening the door to sharing specifics on what users are eating, watching, reading and listening to, Facebook allows users to share the minutia of their day in a new way.… Read more

I have a confession: I l-o-v-e Jillian Michaels. She’s always been my favourite coach on The Biggest Lose – she’s motivational while digging deep to find the root of the problem – and I really admire the career she’s built for herself. The transformations she’s able to create in her clients are astounding, both on a fitness and personal/mental level.… Read more

If I was Oprah, Benefit Cosmetics palettes would top the list of my favourite things – I seriously recommend them to everyone. There’s always one in rotation in my beauty routine and I have a feeling the latest one will be no exception. Benefit Cosmetics has partnered up with British designer Matthew Williamson, master of colour and glamour, to release a high-fashion kit exclusive to Sephora.… Read more

The best things about spring & summer are juicy. From cherries to popsicles and everything in between, that sweet spot from May to August brings out the juicy in all of us. For the legions of lipcolour fanatics among us, that translates to busting out the glossiest of the glosses in the punchiest of shades.… Read more

A friend once told me that he’s pretty sure I attend every single marketing/advertising/PR conference in Toronto. It’s no exaggeration – part of my last job entailed attending most of the city’s industry conferences (and hosting a few of my own). One of the best conferences I attended was The Art of Leadership so when I was offered a ticket to The Art of Marketing on June 5 in Toronto in exchange for telling my readers about it, I jumped at the chance.… Read more

I’ve been working in Yorkville for almost a full year now, but I haven’t gotten bored with it just yet. Awesome job + coworkers aside, I’m also working in one of my favourite areas of the city. Surrounded by luxury shops, tiny boutiques and delicious eats, it’s hard not to love spending time in Yorkville.… Read more

As a beauty-obsessed blogger, I’m 99% sure I say that each and every lipstick shade I lust over is The One. This time, I’m pretty sure I actually mean it in my truest heart of hearts. And no, not just until the next collection comes along. It’s no exaggeration when I say that every girl will want this shade in her collection. The only shade in NARS Summer 2013 collection that isn’t ridiculously bold, Tolède is a long-wearing, natural, my-lips-but-better shade that will become a part of your every day routine with ease.… Read more

I’m going to preface this by saying “this is what happens when you spend too much time on Pinterest”. Being eyeballs deep in pretty things for hours on end can give a girl with no discernible design skills quite the complex. Luckily, I spotted some inspiration that I knew I could replicate – a whimsical polka dot DIY manicure.… Read more