I’m on reading week right now, and although I planned on blogging a lot (to make up for my recent silence) I haven’t finished a piece yet. Thus, here are some recent ads I think are amazing. Enjoy!
This ad from Old Spice is a nice departure from the usual female objectification we see in advertising. Although it does play to stereotypes (Diamonds, anyone?), it’s also unique in that it is selling the product to a consumer outside its target market (girlfriends, rather than the men who use it). If anything, it is “sticky” and not soon forgotten!
There’s something to be said for continuity. The Budweiser Clydesdale Superbowl commercials have always been a favourite of mine, and not only for the cute animals. The latest comes second only to the Rocky ad, showing Hank with yet another friend. It may be cliche, but it truly seems that Hank (the pony) has grown up before our eyes. I look forward to seeing what Hank is up to next year and, for this reason, will be looking out for the Bud commercial. The horses might be a gimmick, but they work!
Ah, the infamous Dodge commercial. I should hate it (and you should think I’d hate it, based upon previous blog tirades), but really…I don’t. It caught my attention. It was pretty funny (a lot funnier than the spoof the angry feminists released, might I add…), and the juxtaposition of the roaring vehicle with the quietly angry men was fantastic. It got people talking, it got the product out there, it was memorable. Ladies, we get the men in the tight pants fighting over a football – let the men have their creative and fairly hilarious (if the slightest bit sexist) ad.
Who doesn’t like babies? The E-Trade babies series was both adorable and sticky (outweighing the creepy talking baby factor).
That’s all for now! Check back soon for my take on Tiger Wood’s press conference (topic suggested by my Humber PR interviewer!) and what I think he should do next.