Facebook rolls out threaded comments & replies

Heads up, community managers. Our jobs are about to get a lot more intense (but also, maybe, a bit easier and a whole lot more rewarding). Yesterday, Facebook announced that it would be rolling out two new features: threaded comments and the ability to reply to individual comments on brand…

The day the (Christmas) music died

Lock your doors, folks… an angry mob is on the loose. Around 3pm on Friday, Shoppers Drug Mart announced via their Facebook page that Christmas music would be silenced in-store until further notice. What’s baffling is the catalyst for this event. Shoppers’ Facebook wall has been inundated with messages ranging…

Let’s talk about disclosure, baby.

Yo, I don’t think we should talk about this Come on, why not? People might misunderstand what we’re tryin’ to say, you know? No, but that’s a part of life Come on Let’s talk about ***, baby Let’s talk about you and me Let’s talk about all the good things…

Open letter: PR pros, let’s be better.

PR pros – let’s be better. The bones of this have been sitting in my drafts for months, but recent events have encouraged me to finally finish and post it. Social media is in a strange state, one where the tables have turned and the “authenticity” that was once social…

Sweden’s social media experiment blows up

What began as a social media experiment and a way to promote tourism in Sweden has turned into a social media disaster of the largest scale. Since December, the Swedish government has been handing over its Twitter account to Swedish citizens, allowing them full control over the proceedings. While previous…

Toronto Shopping Spotlight: Bayview Village

For those who fear going North Of Bloor, I’d like to extend an olive branch. Yes, the Great White North can be a scary thing indeed, but we have things you don’t. Like Bayview Village. Now, I’ll admit that in previous years Bayview Village wasn’t exactly my go-to destination for…

Magnotta murder leaves booze brands embroiled in PR crises

Brands are feeling the pressure in the wake of Luka Rocco Magnotta murder allegations. As people worldwide scour social media and newspapers for the latest in the murder that left one Concordia University student dead, brands are feeling the pain in a different way. Magnotta Wine and Labatt Blue are…