Social media game-changer: Facebook to allow contesting without an app

Stop what you’re doing. Facebook has just lifted the ban on using native functionality to run contests and promotions on brand pages.

Until today, any use of native Facebook functions (LIKE, SHARE, COMMENT, TAG, etc) to encourage a promotion could land your page in Facebook purgatory – a.k.a. Facebook reserved the right to shut you down. In a move that levels the playing field for brands that simply can’t afford to build an app each time they want to run a promotion, Facebook has announced that, as of today, apps are no longer necessary for contesting on the platform.

Excuse me while I do a community management happy dance.

Happy Dance Gif

As of today, you can now:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism

What you can’t do is encourage people to share things on their own timelines – this means tagging or sharing a post – for a chance to win. Facebook wasn’t about to make it *that* easy for you 😉

Yes, this might be a bit of a double-edged sword – we’ll probably see an influx of irritating contesting posts and wish Facebook hadn’t made the change. We’ll probably also see an increase in cost for sponsored content – with such easy, “reach-grabbing” and “engaging” content, space on the news feed will be more competitive than ever.

LIKE this post to win a free puppy! (Just kidding).

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  • ArtisanBakerTO

    stephaniefusco this is great news!!

  • seagell

    russless LIKE LIKE LIKE

    • russless

      seagell WHY U GUYS GOTTA BREAK NEWS LIKE THIS FOR ME TO COVER AT 5:00PM YO? cc stephaniefusco Shananigans

      • Shananigans

        russless seagell stephaniefusco because reasons?

      • stephaniefusco

        russless seagell Shananigans If we don’t have normal work hours, neither can you :-p

        • russless

          stephaniefusco seagell Shananigans So let’s get this straight: I *don’t* get “agency Friday” but I *do* get “agency 5pm” GREAT.

        • Shananigans

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        • seagell

          russless stephaniefusco Shananigans Hey anyone want to go for tacos next agency Friday? I’m looking at you, Russ. Oh wait…

        • Shananigans

          seagell russless stephaniefusco you mean this Friday? Also yes.

        • russless

          Shananigans seagell stephaniefusco this friday, tacos? I have evening plans but would love tacos first.

        • Shananigans

          russless seagell stephaniefusco lunch tacos.

        • russless

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        • Shananigans

          russless seagell stephaniefusco downtown please. 🙂

        • stephaniefusco

          Shananigans russless seagell boooo I’m not here on Friday. Wait for meeeee

        • russless

          stephaniefusco Shananigans seagell raincheck? Are u back soon?

        • stephaniefusco

          russless Shananigans seagell back Sunday. Can’t stray for long 😉

        • Shananigans

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        • russless

          Shananigans stephaniefusco seagell works for me?

      • persuasionista

        russless Shananigans seagell stephaniefusco so fb finally got sick of driving traffic to twitter, tumble and other platforms, eh?

        • Shananigans

          persuasionista russless seagell stephaniefusco basically. 🙂

  • stephaniefusco

    russless LIKE FOR A FREE PUPPY!

  • KimABowie

    amberturnau I wonder how much impact this will have on contesting companies or if page managers will still prefer to outsource?

    • amberturnau

      KimABowie me too! Maybe will affect small biz clients the most? Though people have become used to apps

      • KimABowie

        amberturnau the reporting on some of the apps is so awesomely robust that I could see people staying put. Time will tell!

        • amberturnau

          KimABowie totes! What’s your fave?

        • KimABowie

          amberturnau we build our own but I’ve tinkered with others, what about you?

  • savithris

    sarahbooj Exciting news! #cmgrchat

    • rafflecopter

      savithris sarahbooj for sure! We just published a blog post on everything you need to know 🙂 http://t.co/XcmmMuokPr

      • savithris

        rafflecopter sarahbooj Thanks for sharing! Great summary!