First Look: Lilly Pulitzer for Target!

There was a whole lot of squealing going on last night as Target revealed via Instagram and a swanky launch party at the Four Seasons Restaurant Pool Room in NYC that Lilly Pulitzer would be their next designer collaborator. Launching April 19 in Canada & the US (and for those lucky American shoppers), the famed resort wear designer’s collection is going to be, wait for it, 250 pieces.

Lily Pullitzer Target shift dress

Based on the photos shared by Target on Instagram and their website, it looks like we can expect everything from Lilly’s iconic shift dresses to adorable pom pom-adorned scarves, entertaining ware and beach goodies from the collection. Even better news: this collection will feature plus sizes up to 3x!

Lily Pullitzer Target Scarves Canada


Lilly Pulitzer Target Beach
Lilly Pulitzer for Target accessories Canada

The collection launches on April 19th meaning I’ll be able to get to it just in time for my honeymoon. I’ll leave you to consider whether that’s a good or bad thing 😉

So far, I’ve already got my eye on the adorable gold starfish-adorned flip flops, the gold & white floral clutch above, the beach towels…the dresses…OK, everything. As I said, this could be really good or really bad. Stay tuned to @LillyForTarget and #LillyForTarget on Instagram until the launch date for more sneak peeks at the collection!

Are you excited for the latest Target collaboration? Let me know what you’ve got your eye on in the comments!