Do you love your pants?

Confession: I rarely wear pants. By rarely, I mean when forced. I have a few pairs that I rotate when necessary but for me it’s skirts & dresses (or legging jeans) or bust.

To be honest, I find shopping for pants incredibly frustrating. If they fit in the waist, they often don’t fit in the thighs (according to my Nonna, mine are like tree trunks – thanks, childhood sports!). If they fit, the rise is probably really weird. And, to top it all off, they can be super uncomfortable….hence why I generally defect to a nice, comfortable A-line skirt or dress.

It turns out I’m not alone. LOFT took on the challenge of making the perfect pants for women this year and did a survey first to find out why we hate shopping for pants so much. Here’s what they found out:

LOFT Pant shopping survey

I’m pretty sure pants shopping ranks up there with bathing suit shopping for me. LOFT also identified four trouble areas for women with their research – the thighs, rear, leg and tummy. Check, check, check and check. LOFT completely redesigned their pants by making adjustments to these four areas and is releasing three new simplified fits that are designed to fit 9 out of 10 women! Meet Marisa, Julie & Zoe.

LOFT pants

Not sure which is right for you? LOFT at Toronto Eaton Centre is hosting a 3-day pants fitting extravaganza starting tomorrow. Stop by from 3 – 7 PM to shop LOFT’s best fitting pants yet and get a chance to meet shopping expert Theresa Quick for her fitting expertise.

LOFT Pant Clinic

Can’t make it in for the clinic? LOFT has created a handy flowchart that you can use to find your perfect fit in 5 minutes:

LOFT 5 minute fit

It looks like I’m going to be a Marisa or Julie – I’ll admit I’m a bit of a pants newb and since I always wear super-stretchy pants (and mostly have issues with my legs) I’m not sure which fit I’m going to be. I’m going to try to stop by tomorrow evening with Elaine of Toronto Beauty Reviews around 5 PM if you’d like to join us. I’m in a bit of a TIFF craze right now since one of my clients is a major sponsor so I might not be able to make it out, but if you do please report back.

Which are you – a Marisa, Julie or Zoe?

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