The lipstick every girl needs now: NARS Tolède [Review]

As a beauty-obsessed blogger, I’m 99% sure I say that each and every lipstick shade I lust over is The One. This time, I’m pretty sure I actually mean it in my truest heart of hearts. And no, not just until the next collection comes along. It’s no exaggeration when I say that every girl will want this shade in her collection. The only shade in NARS Summer 2013 collection that isn’t ridiculously bold, Tolède is a long-wearing, natural, my-lips-but-better shade that will become a part of your every day routine with ease.

NARS Summer 2013 - Tolede Lipstick Review - Leopard is a Neutral

 [If you’re as obsessed with my nails as I am: whimsical polka dot manicure tutorial here]

I found this lipstick when I innocently wandered over to Murale at Shops at Don Mills this past weekend to replace my T3 blowdryer (and take advantage of 20x the points). Once I tried it on, I knew I had to have it. There’s just something about the allure of the perfect lipstick that I couldn’t avoid. It ended up being in good company – as I was cleaning out my makeup tower this weekend, I realized that about half of my lipsticks are NARS. I’m not really all that surprised – the square, black matte packaging is unique and luxurious and the lipsticks never disappoint in terms of colour payoff, longevity and comfort.

NARS Tolède lipstick is no exception – I found this shade wears 4-5 hours and is extremely comfortable even though it’s not especially shiny or sheer. It manages to have staying power along with being hydrating – the holy grail of lipstick, as far as I’m concerned.

NARS Summer 2013 - Tolede Lipstick Swatch - Leopard is a Neutral

NARS Tolède gives your look the kind of instant sex appeal that still manages to be a bit understated – think Brigitte Bardot. While this shade is definitely office-appropriate and perfect for everyday wear, it also gives your lips a certain je ne sais quoi. Day or night, Tolède gives a bit of added oomph to your look without actually looking like you’ve done anything special. The formula is buildable and looks wonderful with or without a gloss on top (although I prefer without).

NARS Summer 2013 - Tolede Lipstick - perfect everyday lipstick review - Leopard is a Neutral

Tell me that’s not the sexiest, natural shade you’ve ever seen. It really is the perfect pink lipstick – pink without being bubblegum, girly without being twee. Although Tolède is part of the NARS Summer 2013 collection, it’s going to become a permanent part of the NARS range. Now, don’t let that stop you from running out to buy it right now.

NARS Lipstick in Tolede will run you about $30 CAD and is available at Holt Renfrew, Murale, Sephora and some Bay locations.

Disclosure: I bought this product with my own hard-earned money! As always, I hope you love it as much as I do.

  • sarah_devries13

    Nice freckles! Love natural skin. Color looks great on you.

    • @sarah_devries13 Thank you! For some reason everyone seems to be noticing the freckles these days – must be because of my trip in March 😉 So in love with this lipstick.

  • stephullman

    Steph, you’ve totally convinced me to buy this lipstick…

  • BexCraig

    Hey Steph – great post. I’ve been looking for the perfect pink and want to give this a try. Can’t find it on the Sephora website though. You sure they have it?

    • @BexCraig Hey Bex – I would give it a week or two, I’m told it’s rolling out slowly. If you’re antsy to get it right away, they’re carrying it at Shops at Don Mills Murale right now and also on