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Corporate Social Media

Corporations are comfortable handing me the reins to their social media. As the Social Media Concierge for the Canadian Marketing Association (on behalf of Maritz Canada), I’m responsible for live-blogging and live-tweeting events on behalf of the organization. During the CMA’s conference on The Science & Art of Social Business, I live-blogged speakers’ sessions at http://cmasocialhub.com/, as well as live-tweeting. I’ve also run the social media accounts for the CMA National Convention, CMA Gala, Marketing Magazine’s Digital Day and the CMA B2B Conference. I’ve also been responsible for Maritz Canada’s social media accounts and for Maritz Loyalty Marketing’s social media content strategy.

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Alternative Corporate Communications Tactic – The Maritz Holiday Card

This video was sent out in lieu of a paper holiday card to Maritz clients and employees. I managed this project from start to finish, including managing a core team of 7, pitching to the CEO, managing the budget, recruiting, casting and distribution strategy.

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News Release

Sent to targeted media in Kingston, ON on behalf of High Voltage Burlesque.

2011

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Media Kit

Created for a fictional collection by Christian Louboutin for Holt Renfrew.

Includes: Media Alert, Soft News Release, Fact Sheet, Backgrounder, Photo Captions
2010, Humber College (Professor: Kalene Morgan)

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Mock Crisis Communications Memo

Created in response to a fictional political crisis during the 2010 Vancouver Olympics involving a member of Cabinet.

2010, Queen’s University with Kurtis Helmer (Professor: Jonathan Rose)

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Politically-Focused Ad Campaign

Vote YES to MMP – an advertising campaign for FairVote Canada to promote the (fictional) referendum for federal electoral reform.
2010, Queen’s University with Steven Venner (Professor: Jonathan Rose)