PR girl diaries: Magnet Creative @ TIFF

In September, a mere week into my time at Humber PR, I saw a post on Twitter asking for Toronto International Film Festival interns.  I gamely applied. To my surprise, I was chosen. Maybe it was my claim that I wouldn’t be starstruck that set me apart from the crowd – either way, I’m grateful.

A few nights later, a crowd of eager girls, clad in black, gathered at a King Street W. Starbucks, waiting on the PR dynamo who would prep us for our first night of TIFF volunteering.  I was instantly wowed by Gail McInnes, the founder and director of Magnet Creative Management (they just celebrated their 1st birthday!). Dressed in a black Starkers corset, a pencil skirt and amazing boots with her signature red lip, it only took a nanosecond to realize she was a force to be reckoned with.  I’m lucky that my first real PR experience was with someone so fantastic.

If I’m going to be 100% truthful here – my first night on the job was not as glamourous as one might think.  I was stationed at a club on King W. with a whiteboard but didn’t see much action. Later that evening, I got to escort Lainey from Lainey Gossip to another one of the events Magnet was staffing. The girls there had just had a James Franco sighting (along with seeing Michael Sheen & Rachel McAdams) and I was a bit jealous.  Since my work for the evening was done, Gail let me head inside the event for a little stargazing & champagne-sipping.  Unfortunately, I didn’t see anyone noteworthy.  Too bad, especially since this was the night that began the rumoured Rachel McAdams/Michael Sheen coupling! What I wore: Armani dress + jacket (mom’s closet), Miu Miu flats

I was unable to work the next event Gail requested me for, and boy do I regret it now.  At the evening’s event for Janie Jones at the Horseshoe Tavern, Abigail Breslin showed up and surprised all the guests with a musical performance.

Needless to say, the next time Gail asked me to work at an event, I broke that night’s date with my boyfriend in a heartbeat.  I had my first real dose of starpower when I stuffed & distributed the gift bags at the afterparty for A Beginner’s Guide to Endings.  The film starred the beautiful Tricia Helfer, the legendary Harvey Keitel and, a personal fave, Paulo Costanzo.  Yes, I got to see all of them.  I even had a chat with Paulo and his Nonna (who was the proudest, ever).  It was a long night, but definitely a fun one.  Gail sent us all home with a gift bag at the end of the night – a great perk!

Keitel, Costanzo & Helfer at the after-party for A Beginner's Guide to Endings, courtesy of Toronto Life

New friend Melissa & me on the red carpet after the event






What I wore: H&M dress, short-sleeved lace-trimmed cardigan from Honey, Prada bow flats




Working with Magnet Creative during TIFF was my first time volunteering in PR capacity in Toronto.  I loved every second.

In the next instalment of the PR girl diaries : Magnet Creative @ Annie Thompson