How well do you know your roast?

I’m a firm believer that you can tell a lot about a person by their choice in coffee. At Starbucks, the level of personalization available means that’s even more true. I’m a Grande Bold kind of girl or, if I’m going to treat myself, a triple tall lactose-free skinny caramel macchiato (with extra foam, please). Why the Bold? When I was asked that question at a private Starbucks coffee tasting on Tuesday morning, I had no idea. To be completely honest, I probably started drinking it because of the name (hello) and how superbly dark it is.

Starbucks Tasting

New Coffee Passport in hand, I joined fellow Starbucks lovers Zach Bussey, Brock McLaughlin and Jayne Peres for a coffee tasting and pairing (yes, treats) experience. I’ve done wine tastings in the past and this was very similar, minus having to spit out all the deliciousness. There was slurping, though.

I was practically raised on espresso, having been given teaspoons (cucchiaino d’espresso) of the good stuff from age 2, so it’s not entirely surprising that my roast of choice is a dark one. I learned how easy-drinking the Blonde (True North / Veranda) is and how much I really dislike the Pike roast (unless it’s paired with a cinnamon-spiked pastry). I may become a complete coffee snob now and refuse morning pastries unless optimally paired with a specific roast. Just kidding…kind of. Try the blueberry oat bar with a Blonde coffee and then call me crazy.

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Another cool thing we learned: each of these bags contains one pound coffee. See the difference in height between the True North (Blonde) and Tribute (Bold)? That’s because the roasting process causes water to evaporate from the beans, making them lighter. The more you know….

Starbucks is hosting tastings from 2-3 pm March 28 & 29 (and yes, the 27…but it’s too late for that now) where you can experience a new brew – or learn more about your favourite – at participating locations.

Can’t make it out to a tasting? Thanks to our friends at Starbucks, you can win the three pounds of delicious coffee above plus a $25 gift card! Use the Rafflecopter widget below to enter to win this wicked caffeinated prize pack.
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