The new Facebook News Feed will look like this

This afternoon, Facebook announced that it will be rolling out a new Facebook news feed. Here’s your first look!

It will be seamless across all formats (desktop, mobile, tablet) and will look like this:

Facebook seamless consistency

The new interface will have the feed take up more real estate than previous versions:

new Faceboko Newsfeed design


The feed will aggregate the popular content your friends post

Co-shared by friends called out

The same goes for when your friends all like the same page/event/photo

Brands on FB - cover photo

Facebook will also do you the favour of aggregating content about your interests and serving them up to you in one place:

Facebook News Feed - Taylor Swift articles about her

Finally, Facebook is allowing you to segregate content, allowing you to peruse the feed as you would read a newspaper – by section. Friends-only, brands-only, photos-only, music-only, specific interest-only, etc are all options

Feed list

What do you think of the changes?

Find out more ab0ut the news feed and put your name on the waiting list.

  • KarrieKwong

    I’m usually sick and tired of Facebook making random changes to their UX that don’t seem to make any positive impact to the site, but I’m actually really excited about this.

    • @KarrieKwong I’m pretty excited for the look & feel of this, but we need to do some thinking about how this will impact brands.

  • rochlatinsky

    It’s going to be hilarious to see what comes up based on the pages I’ve “liked” because of what I do for a living. That said it will be interesting to see the impact it has on brands who are social.

    • @rochlatinsky Oh man, I know. It’s going to be a never-ending stream of clients, new biz pitches that didn’t pan out + competitors. 
      It could go a few ways – I’m going to think on it overnight + maybe put up some thoughts in the AM 🙂

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