Industry

PR, social media & technology

3 Myths about Community Management

Today is Community Manager Appreciation Day! Yes, that’s a thing. Obviously it has a hashtag: #CMAD. We’re talking about community managers, people. Of course there’s a hashtag. Use it to give kudos to the awesome digital people in your life today. Why do we deserve our own appreciation day? Why,…

Track the 2012 U.S. Presidential Election Online

Today’s the big day. Want to go beyond the maps and poll results and keep tabs on things like voter sentiment and how many people have voted? The Internet’s got you covered. Facebook’s America Votes 2012 Map Head on over to Facebook’s America Votes 2012 map to see, in realtime,…

Trickle-down awareness: memes, social media & the 2012 U.S. Presidential Election

In 2008, everyone was certain we were seeing the first “social media election”. The term was paraded around day & night; candidates and their supporters flocked to Twitter and Facebook; many a voter turnout prediction was made. What we saw in 2008 was nothing compared to what we’re seeing now…

Let’s talk about disclosure, baby.

Yo, I don’t think we should talk about this Come on, why not? People might misunderstand what we’re tryin’ to say, you know? No, but that’s a part of life Come on Let’s talk about ***, baby Let’s talk about you and me Let’s talk about all the good things…

Going out of business? Why not launch a digital campaign.

Zellers might be going out of business, but the company hasn’t let that stop them from launching an inherently shareable social campaign. Meet Zeddy. Zeddy is the Zellers mascot, beloved by many. When Zellers goes out of business, Zeddy will be out of a job. This is how they broke…

Open letter: PR pros, let’s be better.

PR pros – let’s be better. The bones of this have been sitting in my drafts for months, but recent events have encouraged me to finally finish and post it. Social media is in a strange state, one where the tables have turned and the “authenticity” that was once social…

Are your friends faking it on social media?

Ever wondered if someone with thousands of Twitter followers was faking it? Thanks to a new app from Status People, you can find out who’s buying their followers (or is just besieged by bots). Fake Follower Check digs through your followers to determine who is fake, inactive, or just plain…