Industry

PR, social media & technology

Sweden’s social media experiment blows up

What began as a social media experiment and a way to promote tourism in Sweden has turned into a social media disaster of the largest scale. Since December, the Swedish government has been handing over its Twitter account to Swedish citizens, allowing them full control over the proceedings. While previous…

Toronto Shopping Spotlight: Bayview Village

For those who fear going North Of Bloor, I’d like to extend an olive branch. Yes, the Great White North can be a scary thing indeed, but we have things you don’t. Like Bayview Village. Now, I’ll admit that in previous years Bayview Village wasn’t exactly my go-to destination for…

Union Station Flood meme takes Toronto by storm

After news of a flood at Toronto’s Union Station broke this afternoon, social media sites were immediately inundated with photos of the situation. Hours later, these photos have turned into a burgeoning Internet meme, with everyone from Jack & Rose to Mayor Rob Ford making cameos. Here are the ones…

Glee uses gamification on Pinterest to unveil new songs

In an innovative use of the platform, Glee is using gamification on Pinterest to unveil songs from The Graduation album. The dedicated board implores fans to repin, setting a threshold of a certain amount of pins necessary for the link to the new song to go live. The links appear…

Breaking: Facebook acquires Instagram

At 1 p.m., Mark Zuckerberg announced via a public post on his Facebook timeline that Facebook has acquired Instagram for a rumoured $1 billion. Full text: I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook. For years, we’ve…

How to: create your online personal brand

Last week, I had the pleasure of speaking with communications students at York University about creating an online personal brand and becoming a valuable digital citizen. As digital becomes increasingly important, a strong online brand is no longer a ‘nice-to-have’ – it’s a need. Creating a brand for yourself is…

Virtual Popped Collars – The 7 Deadly Sins of Social Media

I’ve got a confession to make. I think Twitter and I are in the midst of the terrible twos. I’ve been active on social media for just over two years now; just enough time for certain things to start getting on my nerves. I began getting little twinges about a…